Keyword research & generation is a key part of the first stage you would need to undertake as part of a successful SEO campaign.
After conducting our competitor research, we begin to build a database of keywords and phrases that we wish for the website to be found for. The keywords are formulated using a variety of techniques, including their score using the keyword effectiveness index (KEI).
Depending on the size of the site and what type of marketplace the business is based in, keywords can total into their hundreds (or sometimes even thousands). We then work to filter those which will ultimately be targetted.